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FOOTBALL GAME REVIVED AMONG BLACK COLLEGES

Published on .

Freedom All-Star Game, a revival of a game among the top African-American senior football players from 42 historically black colleges and other NCAA Division 1 teams, seeks sponsors for its event slated for Jan. 18 at Texas Stadium. Included: on-site presence and sponsorship within a variety of events surrounding the game. Cost: $15,000 to $200,000. BackStreet Entertainment Group, Chesapeake, Va., coordinates. Contact: (804) 548-2626.

Star Tour '97 is pumping up sponsors for its second annual aerobics competition visiting 15 cities, ending in a final championship next summer. Included: on-site product promotion and presence, sampling, integrated marketing, and cable exposure. Cost: $150,000 to $500,000. Previous sponsors included Campbell Soup Co., Lipton's Natural Brew and Boost. FiT TV, New York, coordinates. Contact: (212) 782-0620.

Roox Corp., East Moline, Ill., and Collegiate Sports of America, Westlake Village, Calif., want sponsors for their first-ever high school sports trading card program. Included: name and company logo on each card and coupon inserts. Cost: $25,000 to $250,000. DK Sports, New York, coordinates. Contact: (212) 322-7671.

Gatorade Rock 'n' Roll Shoot-Out is the third annual collegiate basketball event showcasing talent from the University of Kentucky, Ohio State University, University of Cincinnati and University of Western Kentucky. Sponsorships include signage, merchandising, hospitality, print and broadcast opportunities. Cost: $1,500 to $50,000. Creative Sports, Charlotte, N.C., coordinates. Contact: (704) 541-6600.

Diego Guzman Racing seeks sponsors for its 1994 Barbar-Saab champion car participating in the 1997 Indy Lights Championship, including 12 major North American races from March through September. Included: on-site and integrated marketing, including targeting mainstream and Hispanic markets. Cost: $125,000 to $500,000. Schramm Telemedia, New York, coordinates. Contact: (212) 983-0219.

Grassroots Sports Marketing, Stow, Mass., offers one free month of sampling services at no charge to sponsors targeting active, sports-minded adults. Contact: (508) 897-4646.M

Kate Fitzgerald edits Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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