Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Forbes challenges GOP to go 'positive' in ads

Published on .

Steve Forbes' presidential campaign today breaks a commercial responding to a Republican Leadership Council spot that suggested Mr. Forbes shouldn't run negative ads. The new Forbes spot suggests George W. Bush should see to it that the council's ad is pulled if he truly wants a positive campaign. The new 30-second commercial is the first for Forbes 2000 from Paul Sanderson's Propaganda Films, New York, which created Forbes advertising four years ago. The spot is airing in Iowa and New Hampshire markets that saw the leadership council spot. It's one of several new presidential ads running this weekend. In others, Vice President Al Gore is presenting a Thanksgiving montage, produced by his Century Media Group team. Democratic rival Bill Bradley is running a :30 to further explain a claim in his first commercial that was criticized as untrue by some. Sen. Bradley's Crystal Group ad team produced the ad.

Copyright November 1999, Crain Communications Inc.

Most Popular
In this article: