Twentieth Century Fox Film Corp. will announce this week that it has formed a new division, Twentieth Century Fox Home Entertainment, that will handle marketing and distribution for all Fox's current and future home video and multimedia products. The division will also market and distribute CD-ROMs produced by Magnet Interactive Studios, with which Fox has signed an exclusive multiyear deal.
Interpublic Group of Cos. restructured its Canadian operations by consolidating MacLaren Lintas and McCann-Erickson into a new agency, MacLaren McCann, while Ammirati & Puris will be aligned with the Lintas network and renamed Ammirati & Puris Lintas. This new national ad agency system will be the second-largest nationally with $275 million in billings.
campaign advises "First read"
The American Business Press today breaks a $1 million campaign built around the theme "First read" from Lois/USA. The ads will appear in The Wall Street Journal and ad trade publications.
Outgoing Four A's Chairman Ed Wax reminded attendees their clients won't succeed in targeting the growing ethnic population without an equally diverse agency. "New immigrants aren't just blending in . . . they're influencing purchase decisions," Mr. Wax said. "You can tell when ads targeting ethnic groups weren't created by ethnic agencies--they're awful," he added.