Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford ad backing brands returns

Published on .

Ford Motor Co., Dearborn, Mich., next month revives the commercial featuring all seven of its auto brands. Ford made a major media splash with its global TV "roadblock'' buy Nov. 1 that continued through that month. A 60-second version of the original 2-minute spot returns in the U.S. Jan. 1 and will run for several weeks on broadcast and cable networks. It breaks Jan. 4 on ESPN outside the U.S. J. Walter Thompson USA, Detroit, created the commercial. Ford said the first flight cost more than $10 million.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: