Ford May 22 said it was recalling the tires -- in addition to the 6.5 million Firestones that Bridgestone/Firestone voluntarily recalled last August -- after analysis showed a failure rate of 15 tires per million, mainly with tires at least three years old. Ford expects the recall to cost it a little more than $2 billion after tax. J. Walter Thompson, Detroit, is handling the campaign. -- Jean Halliday
Copyright May 2001, Crain Communications Inc.