Ford backs skiing

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Ford Motor Co.'s Ford Division, Dearborn, Mich., is the new sponsor of the 1998-99 Ford Downhill Series, formerly the Jeep King of the Mountain. The 6-year-old pro skiing event starts Dec. 3 in Aspen, Colo. NBC and Fox networks provide national coverage. Other sponsors include AT&T Corp., Columbia Sportswear Co., Visa USA, Charles Schwab & Co. and Warsteiner Importers.

Copyright November 1998, Crain Communications Inc.

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