The move follows reports published in
In a letter to company officers released late yesterday, Mr. Scheele said he is forming a new cross-functional team with senior representatives from marketing, finance and purchasing to study the possibility of WPP as a single-source supplier.
A Ford spokesman said pending the task force's decision, a new version of the WPP deal could surface. The review should be completed in about five weeks.
WPP agencies already handle the bulk of advertising for Ford's stable of brands around the world, with U.S. billings on those accounts at more than $1 billion annually.