Jac Nasser, CEO of Ford Motor Co., Dearborn, Mich., appears in a new 60-second TV spot arriving tonight on ABC's "Monday Night Football." In the spot, from J. Walter Thompson USA, Detroit, a Ford spokeswoman said Mr. Nasser discusses the massive recall of three Bridgestone-Firestone tire models and will announce that Ford is closing three of its vehicle-making plants for two weeks to harvest tires, making 25,000 more tires available to owners affected by the massive recall. Most of the dozens of reported deaths and accidents allegedly due to failure of the recalled tires involve Ford's popular Explorer and Mercury Mountaineer sport utilities. The spot will run this week on national broadcast and cable TV. Ford said an estimated 6,000 plant workers will be idled by the action, which the United Auto Workers union is supporting. JWT
also handled the automaker's consumer education ad campaign earlier this month in national newspapers, which stressed Ford's commitment to its owners and vehicle quality.
Copyright August 2000, Crain Communications Inc.