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Ford consolidates multicultural media buying

Published on .

Ford Motor Co. has consolidated its multicultural media buying for all its brands after a review. Independent Zubi Advertising, Coral Gables, Fla., has been awarded media buying for Lincoln, Mercury, Jaguar, Volvo, Land Rover, Ford Motor Credit and customer service. The wins are added to the agency's Ford corporate and Ford Division's Hispanic creative and media account it has handled since 1996. Uniworld, New York, won Ford's consolidated African-American media buying account. Uniworld handles Ford Division. WPP Group, which handles a large chunk of Ford work around the world, owns 49% of Uniworld.

Copyright February 2001, Crain Communications Inc.

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