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Ford Motor Corp.'s first multiyear magazine deals across all its brands with Time Inc. and Hachette Filipacchi Magazines is "going great" and producing added values for the advertiser, says David Ropes, director of corporate advertising and integrated marketing at the carmaker.

Ford inked the multimillion-dollar deals, covering at least two years, last fall with the two publishing groups. Mr. Ropes says as a result of the pacts, "you build up space credits on multiyear deals."For instance, Lincoln Mercury Co. is taking advantage of some of those credits for prominent positionsin

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