Ford Division readies first ads aimed at Asian-Americans

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Ford Motor Co.'s Ford Division, Detroit, launches its first Asian-American campaign midmonth in select California markets. Pancom International, Los Angeles, was named the division's first Asian-American agency recently, topping contenders Dae Advertising, San Francisco, and Kang & Lee, New York. Print ads will appear in targeted newspapers and commercials on spot TV. Windstar, Explorer and Expedition are featured.

Copyright December 1998, Crain Communications Inc.

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