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Ford Division's Gaunt retooling brand strategy

Published on .

New marketing chief Bobbie Gaunt is spearheading a yearlong, top-to-bottom overhaul of Ford Division's brand strategy in the North American market, Automotive News reported. In June, Ms. Gaunt was named general marketing manager of Ford Motor Co.'s Ford Division. The brand examination is expected to refocus the division and change its marketing and product development strategies. J. Walter Thompson USA, Detroit, handles Ford Division.

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