×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford Division slicing 2nd-quarter ad spending

Published on .

Ford Motor Co.'s Ford Division confirmed it is trimming spending on broadcast and print ads starting in the second quarter, saying it wants to curtail costs. But the amount of the cutback couldn't be determined. Ford said the cuts aren't linked to its massive ignition-switch recall; last fall's fumbled, $100 million Taurus launch; or sales incentives.

In this article:
Most Popular