Ford Division slicing 2nd-quarter ad spending

Published on .

Ford Motor Co.'s Ford Division confirmed it is trimming spending on broadcast and print ads starting in the second quarter, saying it wants to curtail costs. But the amount of the cutback couldn't be determined. Ford said the cuts aren't linked to its massive ignition-switch recall; last fall's fumbled, $100 million Taurus launch; or sales incentives.

In this article:
Most Popular