Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford eyes three for fleet account

Published on .

Ford Motor Co. heard pitches Jan. 6 from three agencies for its newly consolidated North American Fleet Operations account. Contenders for the estimated $2 million assignment are Ogilvy & Mather, Dearborn, Mich.; J. Walter Thompson USA and Y&R Advertising, both Detroit. The account is primarily business-to-business. Before Ford merged its vehicle fleet business, JWT had Ford division's fleet account, Y&R had Lincoln-Mercury and O&M had Ford service.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: