Ford Motor Co.'s Ford Division, Detroit, launches the 1999 Windstar minivan this week on national TV and cable. Female Ford engineers and designers appear in the spots and print ads from J. Walter Thompson USA. The campaign explains how the moms' perspective led to new features, including a "sleeping baby" light button that kills the dome light in favor of floor lights. Ford won't discuss spending, but the 1999 budget is expected to be $40 million.
Copyright January 1999, Crain Communications Inc.