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Ford, 'Geographic' sign for campaign

Published on .

Ford Motor Co., Dearborn, Mich, inked an estimated $10 million deal with the National Geographic Society for a multimedia environmental awareness campaign. Starting in January, shared editorial content on conservation issues will begin a quarterly appearance in National Geographic and on Nationalgeographic.com. A new National Geographic Channel in the U.S. will also start airing a 26-part TV series about "environmental heroes.'' Two online contests are also planned. Free "eco-region'' maps will also be distributed to some 113,000 public and private schools.

Copyright November 2000, Crain Communications Inc.

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