Ford, Ha-Lo link for branded merchandise

Published on .

Ford Motor Co., Dearborn, Mich., is forming a joint venture with Ha-Lo Industries, Niles, Ill., to market branded merchandise for its global vehicle brands, including Ford, Lincoln, Jaguar and Volvo. Ford will be majority partner in a new, yet-to-named company the two will form. Linden Nelson, vice chairman of Ha-Lo, will be CEO of the venture. Ha-Lo said it plans to use the Internet to expand Ford's current roster of more than 400 licensees that make more than 12,500 products.

Copyright June 2000, Crain Communications Inc.

In this article:
Most Popular