Ford Motor Co. automates brand images through licensing of MediaBin application

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Ford Motor Co., the world's second-largest vehicle marketer, licensed Iterated Systems' MediaBin platform to automate brand image production for its many Web sites, brochures and sales materials. MediaBin will enable the Ford Division of Ford Motor Co. to better catalog, access and control their brand images for the Internet and print. The move further accelerates Ford's e-commerce initiatives by automating the production of brand images used by Ford across the Web and in print ads.

Copyright March 2000, Crain Communications Inc.

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