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Ford Motor Co. rolls out first phase of Web overhaul

Published on .

Ford Motor Co. is relaunching its Web site, www.ford.com, with a more comprehensive navigation system and other enhanced user features. Razorfish, New York, handles Drive, the Ford-Trilogy joint venture, linking all the online components of all Ford Motor Co. product and service brands. The site has been overhauled to include a more comprehensive navigation system, offering Ford corporate information as well as access to product and service information, such as a dealer locator, vehicle searches, and an online store with Ford branded items and accessories. Drive, the Ford-Trilogy Joint Venture, is the e-commerce partner for Ford Motor Co.

Copyright December 2000, Crain Communications Inc.

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