Ford Motor Co.
has signed at least a one-year deal to be the exclusive automotive sponsor of iVillage.com, New York. Terms weren't disclosed. David Ropes, director of corporate advertising and the automaker's integrated marketing group, told Ad Age all Ford brands will participate on the women's site, with a bridge site to iVillage expected in about 45 days. ``We just know how to talk to women, who don't feel listened to when they go to car dealerships,'' Nancy Evans, president of iVillage, told Ad Age. Under consideration are focus groups on car issues. ``Ford is saying it wants to listen to women and we have the engines so they can really listen to them.''
Copyright January 1999, Crain Communications Inc.