×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford, 'Murphy Brown' in sponsor deal

Published on .

Ford Motor Co.'s Ford Division will be the sole sponsor of the Oct. 29 episode of CBS' "Murphy Brown" that will deal with Murphy Brown's recovery from breast cancer. Ford plans to run four 30-second product spots during the show, set to open with a 15-second "brought-to-you-by-Ford" billboard, followed by a minute-long message from Candice Bergen and Nancy Brinker, chair of the Susan G. Komen Breast Cancer Foundation. Ford is a longtime non-profit partner of the foundation, which plans to air two 30-second public service spots featuring musician Kenny G, by agency Temerlin McClain, Dallas. In February, Ford was the sole sponsor of "Schindler's List" on NBC. Ford did not reveal the cost of the sponsorship, but it could be as much as $1.2 million, according to observers.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: