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Ford to pay up in settlement with publisher

Published on .

COLOGNE -- Ford of Europe and German publishing house Burda have reached an agreement over the use of the name Focus. The pact enables Ford to use Focus as the name of its new "world car" and promises to protect the name of Burda's well-established Focus news magazine.

A Cologne court recently ruled Ford could not use the Focus name in Germany after Burda complained, and Ford went to court to obtain clarification.

Now the two sides have come to an agreement following a meeting in which Ford outlined the strategy behind the Focus launch to Burda.

Ford has promised to ensure the Focus newsmagazine brand is not hurt by its car's launch campaign and to pay around $600,000 to Burda's development aid project, "Physicians in the Third World."

Young & Rubicam Europe, London, handles the Focus launch.

Copyright July 1998, Crain Communications Inc.

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