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Ford pickup bows on bowls

Published on .

The redesigned 1997 Ford F-150 fullsize pickup gets its ad sendoff on the first day of 1996, with a 30-second spot airing on football bowl games. The commercial from J. Walter Thompson USA, Detroit, will show the substantially restyled truck using a ramp to jump over 18 earlier Ford models, symbolizing that the F-Series has been the sales leader among trucks for 18 straight years. Ford, which will also bring out new creative for the 1997 truck on the Super Bowl telecast, will sell it alongside 1996 models through August in an unusual marketing move allowing the company to phase in production at four assembly plants.

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