Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford post to Rogers

Published on .

Ford Motor Co.'s Lincoln-Mercury Division, following recent moves by General Motors Corp. to hire outside marketing professionals to beef up brand management efforts, named James Rogers its general marketing manager. Mr. Rogers was formerly a VP at A.T. Kearney Inc., where his consulting included brand and marketing strategies. He succeeds Carl Bergman, now customer service operations' manager of Ford's Customer Service Division.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: