Advertising for the restyled Ford Mustang from Ford Motor Co.'s Ford Division will evoke the pony car's 35-year heritage while underscoring a 1999 horsepower boost, Automotive News
reports today. The campaign uses the theme "Reborn to run" in an ad campaign to start Dec. 14. A new Mustang Cobra will follow in February, said Jim O'Connor, Ford Division president. J. Walter Thompson USA, Detroit, handles the ad effort.
Copyright September 1998, Crain Communications Inc.