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Ford renames product unit

Published on .

Ford Motor Co.'s massive Ford Automotive Products Operations unit will be renamed Visteon in an attempt to increase non-Ford auto industry sales. Ford will reveal Visteon's logo, marketing strategy and organization in Germany tomorrow at the Frankfurt Motor Show. APO was created in 1996 via a consolidation of four major Ford units. Young & Rubicam won the larger APO account in January; the Detroit office manages the account globally.

Copyright September 1997, Crain Communications Inc.

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