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Ford's Lincoln in Carnegie Hall pact

Published on .

Ford Motor Corp.'s Lincoln-Mercury Division, Irvine, Calif., signed an agreement with New York's Carnegie Hall making Lincoln the official car of Carnegie Hall for the 1998-99 season. The tie-in is Carnegie Hall's first with an auto marketer. Before the start of each performance, a 1999 Lincoln Town Car, Continental or Navigator, as well as a future Lincoln product, will be displayed in front of the main entrance to Carnegie Hall on New York's 57th Street.

Copyright September 1998, Crain Communications Inc.

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