Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford's Lincoln in Carnegie Hall pact

Published on .

Ford Motor Corp.'s Lincoln-Mercury Division, Irvine, Calif., signed an agreement with New York's Carnegie Hall making Lincoln the official car of Carnegie Hall for the 1998-99 season. The tie-in is Carnegie Hall's first with an auto marketer. Before the start of each performance, a 1999 Lincoln Town Car, Continental or Navigator, as well as a future Lincoln product, will be displayed in front of the main entrance to Carnegie Hall on New York's 57th Street.

Copyright September 1998, Crain Communications Inc.

Most Popular
In this article: