George Pipas, U.S. sales
Ford and its stable of brands are expected to return to "normal" advertising levels nationally and locally in third quarter, Mr. Pipas said.
Ford spent $132 million in meaured media in the first two months of 2002, according to Taylor Nelson Sofres' CMR. By comparison, GM spent $609 million in measured media in the first quarter 2002 vs. $444 million for same time a year ago, according to CMR.
The automaker's total vehicle sales slipped by 11.5 % in May to 329,903 as retail sales skidded and fleet sales rose. Ford sales declined by 10.6% in the first five months, to 1.455 million units.
Mr. Pipas was optimistic the marketer will impove its market share and retail sales as the year progresses.