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Ford's Ropes exits for zUniversity.com

Published on .

David Ropes is the latest mainstream marketing executive to jump to an Internet startup. The 52-year-old executive resigned as director of corporate advertising and integrated marketing for Ford Motor Co. to become exec VP-business development for zUniversity.com, a Web site portal to link college students and alumni. No successor has been named at Ford.

Copyright November 1999, Crain Communications Inc.

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