Ford Motor Co.
will use an unusual marketing strategy to try to keep its F-Series pickup the top selling vehicle in the U.S. next year. Beginning in January, Ford dealers will sell a redesigned 1997 F-150 model alongside older-style 1996 models for at least eight months. National image advertising from J. Walter Thompson USA, Detroit, will focus on the 1997 model and will break on the Super Bowl. Dealer and dealer group ads will tout the price advantages of 1996 models.