×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ford sponsors CNN's 'Cold War'

Published on .

Ford Motor Co., Dearborn, Mich., is the first marketer to take one of four sponsorships of CNN's 24-hour documentary "Cold War," airing next September through April 1999. Ford also gets a partial sponsorship of the series' Web site, plus mentions in promo ads on Turner Broadcasting networks and in print advertising. Terms of the deal were not disclosed.

Copyright November 1997, Crain Communications Inc.

In this article:
Most Popular