Ford sponsors CNN's 'Cold War'

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Ford Motor Co., Dearborn, Mich., is the first marketer to take one of four sponsorships of CNN's 24-hour documentary "Cold War," airing next September through April 1999. Ford also gets a partial sponsorship of the series' Web site, plus mentions in promo ads on Turner Broadcasting networks and in print advertising. Terms of the deal were not disclosed.

Copyright November 1997, Crain Communications Inc.

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