Ford Motor Co.'s Ford Division teamed up with ABC Sports for a promotion that kicks off today. The promotion is part of the launch of Escape, Ford's new small sport utility. Consumers can enter online at fordescapes.com or by phone at 1-866-to-escape to win one of 16 trips to college football bowl games. Sixteen Escapes also will be given away during televised bowl games. Promotional TV spots will air on ABC during each bowl game. The push is supported with magazine and newspaper ads and online. J. Walter Thompson, Detroit, handles Ford Division's advertising.
Copyright November 2000, Crain Communications Inc.