FORECAST IS UP FOR AD-SUPPORTED MEDIA

Published on .

Most Popular
Industry segment; 1988 gross expenditures (millions); Annual growth rates: 1989, 1990, 1991, 1992, 1993; 1988-93 compound annual growth; 1993 gross expenditures (millions); Annual growth rates: 1994, 1995,1996,1997, 1998; 1993-1998 compound annual growth; 1988 growth expenditures (millions)

TV broadcasting $23,757 2.5% 4.9% -5.0% 7.0% 2.5% 2.3% $26,610 6.8% 4.0% 8.9% 2.3% 5.4% 5.5% $34,710

TV networks $9,340 0.5% 5.5% -3.2% 7.7% 1.0% 2.2% $10,435 6.0% 4.0% 10.0% 1.0% 5.5% 5.3% $13,480

TV stations $14,417 3.8% 4.5% -6.2% 6.5% 3.5% 2.3% $16,175 7.3% 4.1% 8.1% 3.1% 5.4% 5.6% $21,230

Radio broadcasting $7,798 6.7% 4.8% -2.9% 2.1% 8.6% 3.8% $9,398 7.2% 9.2% 6.1% 7.6% 5.3% 7.1% $13,230

Radio networks $425 12.0% 1.3% 1.7% -18.5% 8.0% 1.5% $458 3.7% 7.4% 4.9% 7.2% 3.8% 3.3% $540

Radio stations $7,373 6.4% 5.1% -3.1% 3.1% 8.6% 3.9% $8,940 7.4% 9.3% 6.7% 7.6% 5.4% 7.3% $12,690

Cable TV $13,298 15.4% 14.4% 9.3% 6.3% 6.6% 10.4% $21,766 0.5% 4.3% 6.6% 6.3% 6.0% 4.7% $27,405

Advertising $1,196 27.7% 17.2% 8.5% 11.3% 16.2% 16.0% $2,510 13.7% 13.1% 11.8% 10.8% 10.1% 11.9% $4,405

Subscriptions $12,102 14.2% 14.1% 9.4% 5.8% 5.5% 9.7% $19,256 1.2% 2.9% 5.7% 5.6% 5.3% 3.6% $23,000

Filmed entertainment $19,873 12.6% 6.4% 2.1% 5.6% 8.0% 6.9% $27,701 6.8% 6.9% 6.2% 5.4% 5.1% 6.1% $37,220

Box office $4,458 12.9% 0.2% -4.4% 1.4% 5.8% 2.9% $5,145 -0.2% 3.2% 4.3% 3.1% 3.0% 2.7% $5,875

Home video $7,968 16.8% 12.2% 5.3% 8.8% 10.5% 10.7% $13,227 10.5% 8.4% 6.4% 5.2% 4.6% 7.0% $18,555

TV programs $6,714 4.6% 3.5% 0.4% 3.0% 4.3% 3.2% $7,849 4.9% 6.1% 6.9% 6.9% 6.9% 6.3% $10,670

Barter syndication $733 37.5% 6.2% 11.9% 7.8% 14.7% 15.1% $1,480 8.1% 9.4% 7.4% 6.4% 6.0% 7.5% $2,120

Recorded music $6,255 5.2% 14.6% 3.9% 15.2% 11.3% 9.9% $10,047 9.3% 9.4% 9.0% 6.8% 6.6% 8.2% $14,903

Newspaper publishing $42,248 4.5% 1.3% -4.7% 1.9% 4.5% 1.4% $45,334 6.0% 6.4% 6.1% 5.7% 5.2% 5.9% $60,249

Daily newspapers $39,244 3.8% 0.8% -4.9% 1.9% 4.2% 1.1% $41,481 6.0% 6.3% 5.9% 5.5% 5.2% 5.8% $54,894

Advertising $31,197 3.8% -0.3% -6.0% 1.0% 4.1% 0.5% $31,906 6.3% 6.7% 5.9% 5.6% 5.1% 5.9% $42,510

Circulation $8,047 4.0% 5.1% -1.1% 5.3% 4.5% 3.5% $9,575 4.8% 5.1% 5.8% 5.3% 5.5% 5.3% $12,384

Weekly newspapers $3,004 13.5% 6.3% -2.4% 1.5% 7.2% 5.1% $3,853 6.3% 7.2% 8.0% 7.3% 5.3% 6.8% $5,355

Advertising $2,701 14.3 6.7% -2.8% 1.9% 7.9% 5.4% $3,516 6.5% 7.5% 8.2% 7.6% 5.4% 7.0% $4,940

Circulation $303 6.9% 3.1% 1.8% -1.8% 1.0% 2.2% $337 3.8% 4.2% 5.5% 3.8% 3.7% 4.2% $415

Book publishing $16,110 12.0% 5.6% 5.6% 5.6% 6.6% 7.0% $22,635 6.4% 7.5% 7.4% 7.3% 7.3% 7.2% $32,022

Consumer books $9,823 14.2% 5.4% 7.8% 5.8% 5.9% 7.8% $14,271 6.2% 7.6% 7.6% 7.7% 8.1% 7.4% $20,411

Professional & educational books $6,287 8.5% 5.9% 1.9% 5.3% 7.9% 5.9% $8,364 6.8% 7.3% 7.1% 6.7% 6.0% 6.8% $11,611

Professional $2,573 7.6% 6.8% 3.5% 8.7% 9.6% 7.2% $3,646 10.4% 10.4% 9.9% 9.8% 8.7% 9.9% $5,835

Elhi $1,716 11.2% 2.1% 1.3% 1.3% 11.0% 5.3% $2,220 6.7% 6.1% 5.1% 4.9% 4.8% 5.5% $2,904

College $1,998 7.3% 8.2% 0.4% 4.2% 2.9% 4.6% $2,498 1.5% 3.3% 4.2% 3.0% 2.1% 2.8% $2,872

Magazine publishing $17,518 6.7% 3.3% -1.5% 5.6% 3.7% 3.5% $20,848 5.6% 5.8% 6.9% 5.7% 5.7% 5.9% $27,816

Consumer magazines $11,478 8.8% 3.6% -1.2% 5.4% 4.5% 4.2% $14,078 6.3% 6.2% 7.3% 5.6% 5.8% 6.3% $19,076

Advertising $6,072 10.6% 1.3% -4.1% 7.3% 5.1% 3.9% $7,357 7.8% 6.9% 9.4% 6.4% 7.0% 7.5% $10,560

Circulation $5,406 6.7% 6.3% 2.0% 3.5% 3.9% 4.5% $6,721 4.7% 5.3% 5.0% 4.7% 4.4% 4.8% $8,516

Business magazines $6,040 2.8% 2.7% -2.0% 6.1% 2.1% 2.3% $6,770 4.1% 5.1% 5.9% 5.7% 5.3% 5.2% $8,740

Advertising $4,620 2.4% 2.5% -2.1% 4.4% 2.2% 1.9% $5,070 4.5% 5.7% 6.4% 6.2% 5.8% 5.7% $6,700

Circulation $1,420 4.2% 3.4% -2.0% 11.3% 1.8% 3.7% $1,700 2.9% 3.4% 4.4% 4.2% 3.6% 3.7% $2,040

Business information services $19,721 8.1% 6.8% 6.4% 5.6% 5.9% 6.5% $27,067 6.9% 7.2% 7.6% 7.6% 7.5% 7.4% $38,605

Interactive digital media $6,124 16.1% 25.8% 15.3% 18.2% 5.2% 16.0% $12,839 12.8% 12.7% 12.7% 10.6% 9.8% 11.7% $22,342

Consumer data and transactions $140 16.6% 33.1% 24.0% 23.2% 22.9% 23.8% $407 32.4% 40.3% 39.5% 14.4% 20.9% 29.1% $1,457

Consumer reference NA NA NA NA NA NA - $80 103.4% 57.3% 28.9% 21.8% 18.4% 42.9% $476

Educational software $10 100.0% 125.0% 120.0% 47.5% 66.4% 89.3% $243 48.1% 38.9% 29.0% 21.2% 13.6% 29.6% $888

Videogames $4,196 10.6% 32.0% 18.4% 19.8% 1.5% 16.0% $8,809 11.3% 10.7% 10.9% 9.6% 8.5% 10.2% $14,298

Home shopping and infomercials $1,778 28.7% 11.9% 5.5% 12.7% 8.4% 13.2% $3,300 9.8% 9.4% 9.4% 10.0% 9.5% 9.6% $5,223

Total spending $172,702 7.9% 6.3% 1.2% 5.9% 5.7% 5.4% $224,254 6.4% 6.8% 7.4% 6.2% 6.2% 6.6% $308,500

Total advertising $78,074 5.2% 2.7% -4.3% 4.0% 4.7% 2.4% $87,847 6.8% 6.4% 7.4% 5.2% 5.6% 6.3% $119,175

Total end-user $94,628 10.1% 9.0% 5.3% 7.2% 6.3% 7.6% $136,407 6.1% 7.0% 7.4% 6.8% 6.6% 6.8% $189,325

GDP $4,900,400 7.2% 5.6% 3.2% 5.5% 5.6% 5.4% $6,377,900 6.5% 7.1% 7.2% 7.2% 6.5% 6.9% $8,903,400

Communications as a % of GDP 3.5% 3.5% 3.6% 3.5% 3.5% 3.5% - 3.5% 3.5% 3.5% 3.5% 3.5% 3.5% - 3.5%

Some columns do not add up to their stated totals due to rounding. Source: Veronis, Suhler & Associates

In this article: