The publications are: Revista Mercado (Argentina); Publicidad & Mercadeo (Colombia); Marketing Week (Greece); Marca (Guatemela); Media & Marketing Polska (Poland); and Briefing (Portugal). There were more entries from licensees than in any previous Best competition.
Here are the country-by-country winners in each media category, with the advertiser, entry and agency or other entrant cited.
TV: 1st place: Fundacion Esperanza de Vida "Ojos," Young & Rubicam; 2nd place (tie): Resero-Herba "Morocha," Lautrec Nazca Saatchi & Saatchi and Kimberly Clark-Mimito Panales "Gateo," Verdino Bates Fernando Fernandez; 3rd place: Renault Argentina "Devil," Agulla & Bacetti; honorable mention: Euro RSCG "Estornaro," Euro RSCG and Nabisco-Terrabusi Oreos "Hermanos," Pragma/FCB.
Print: 1st place (tie): Bridgestone/Firestone "Capas," Pragma/FCB and Principal Financial Group "Lion," Leo Burnett Argentina; 2nd place: Bansud "Fish," Savaglio TBWA; 3rd place (tie): Telecom "Line," Agulla & Baccetti and Refinerias de Maiz "Cacerolas," Solanos/GC. Best Print Campaign: Renault Argentica, Agulla & Baccetti.
Out of Home: McDonald's "Drive Thru," Rainuzzo DDB.
TV: Camara Colombiana del Libro "Asalto," Hugo Vazquez & Asociados.
Print: WOK "Chopsticks," Lowe & Partners/SSPM.
TV: 1st place: Cosmote "Diva," McCann Erickson Athens/Ashley & Holmes Athens; 2nd place (tie): B.S. Karoulias AEBE-Cutty Sark "Millennium," Adel Saatchi & Saatchi and Stefi, S.A., and Stet Hellas SA "Citylines," Adel Saatchi & Saatchi; 3rd place (tie); Look Ltd. "Watch," Producta Direct, and Chipita S.A. "Paintings," Spot Thompson Advertising S.A.
Print: 1st place: Elais-Neo Vitah Soft Spread "Taste Doesn't Discriminate," Ammirati Puris Lintas-Athens; 2nd place: Athanassopoulos-Converse All-Star 2000 "The Strip Show," Scholz & Friends, Athens; 3rd place: Cosmote "Cosmokarta Campaign," McCann-Erickson Athens/Ashley & Holmes Athens.
Print: 1st place: Sushi Itto Restaurant "Sushi Restaurant Campaign," BBDO Guatemala; 2nd place: Bristol-Myers Squibb-Sal de Uvas Picot "Sandwich," elemento/ZAGGA, S.A.; 3rd place: Pasmo-Vive Condoms "When Things Get Hot," BBDO Guatemala.
TV: 1st place: Alima Gerber SA "Frugo White Frugo Black: How do they do it?" Grey Warzawa; 2nd place: Boehringer Ingelheim-Ginsana "Business Harvest," DMB&B Warsaw; 3rd place (tie): Wizja TV "Fans," J. Walter Thompson Parintex, and Axel Springer Polska "Computer World," Grey Warzawa.
Print: 1st place: Tortilla Factory Restaurant "Tortilla Factory campaign," Czajkowski & Brajdk Advertising; 2nd place: Toyota Motor Poland "Dr. Toyota...& Mr. Corolla," Saatchi & Saatchi; 3rd place (tie): Bosman Browar Szczecin "Serve Yourself," Grey Warzawa, and Elbrewery Co. Ltd. "EB Beer Tour de Pologne," Leo Burnett Warszawa.
TV: 1st place: Expresso "Fairy Tale," W/Portugal; 2nd place: Bayer "Dog," J. Walter Thompson Publicidade S.A.; 3rd place (tie): Lactogal "Happy," J. Walter Thompson Junior, and Organizacao Leigos Para o Desenvolvimento-o.n.g. "Erase," J. Walter Thompson Junior.
Print: Diario de Noticias "Pepper," Edson Communicacao; 2nd place (tie): Warner Lambert-Halls "Refreshing Impact;" J. Walter Thompson Junior, and McCann-Erickson Portugal "Shelves," McCann-Erickson Portugal, 3rd place: Carris "Flower Power," Nova Publicidade; Best Campaign: Amoreiras Abrincio, Publicidade e Communicacao, Lda.; Honorary Mention: The National Committee "50 Years of the