Paula Forman resigned as president of Wells BDDP, effective immediately. She was replaced by Bill Perkins, formerly exec VP-business development. Ms. Forman and Wells BDDP Chairman-CEO Frank Assumma had personality conflicts and business differences in recent months, according to executives close to the agency, who said she was locked out of the office Dec. 5. Ms. Forman has been a key player in Wells' relationship with key clients, most notably Procter & Gamble Co.
Copyright December 1997, Crain Communications Inc.