Ms. Forman, 45, said WRG wants to focus on taking care of current clients, and shaping and strengthening its organizational chart.
In a statement announcing Ms. Forman's rise to the vacant post, Chairman-CEO Frank Assumma said a series of appointments and realignments will be forthcoming. Mr. Assumma himself is new, having left Bates USA in September to take the WRG helm from Kenneth Olshan, who was fired.
Though Ms. Forman, formerly exec VP-managing partner, will have overall profit responsibility for WRG in New York, she will run the office in partnership with Douglas Atkin, head of planning, and Linda Kaplan-Thaler, executive creative director.
"I feel like the three of us share a common vision," Ms. Forman said. That vision includes making WRG the right place for clients to be, and an important place in the world of international agencies, she said.
Executives at parent BDDP Group, Paris, described WRG's results over the past five years as "disappointing" when they fired Mr. Olshan. Mr. Olshan is considering litigation against BDDP as he waits to see whether he will be compensated for the 21/2 years remaining on his contract.