×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Forrest Mars dies; son of Mars Inc. founder

Published on .

Forrest Mars Sr., son of Mars Inc.'s founder, died here last week at the age of 95. The demanding and mercurial Mr. Mars parted ways with his father, Frank, in 1932 and, armed with the recipe for Milky Way, left to form his own company in Europe. He later rejoined the family business. He's credited with the creation of M&M's, international expansion and diversification into rice and pet food. Mr. Mars also championed the then-new idea of advertising candy in the 1950s. Mr. Mars retired from the company, which now has a $400 million ad budget, in 1973.

Copyright July 1999, Crain Communications Inc.

Most Popular
In this article: