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Forrester: Online advertising will reach $15 bil by 2003

Published on .

Forrester Research has published a new study that predicts worldwide online advertising will reach $15 billion by 2003. U.S. spending will account for about $10.3 billion of that total, up from an estimated $1.3 billion this year. Despite the increase, Forrester said the U.S. share will decline from 87% of world total in 1998 to 70% in 2003.

Copyright August 1998, Crain Communications Inc.

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