Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Forrester: Online advertising will reach $15 bil by 2003

Published on .

Forrester Research has published a new study that predicts worldwide online advertising will reach $15 billion by 2003. U.S. spending will account for about $10.3 billion of that total, up from an estimated $1.3 billion this year. Despite the increase, Forrester said the U.S. share will decline from 87% of world total in 1998 to 70% in 2003.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: