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Forrester segments the technology market

Published on .

Forrester Research has released a new method of market segmentation called Technographics that looks at consumers' attitudes toward technology, their motivations for making technology purchases and their disposable incomes. Using these criteria, Forrester has identified 12 distinct market segments and predicts what kinds of technology products will appeal to each segment. Segments include mouse potatoes, cyber snobs, techno-strivers, media junkies and fast forwards.

Copyright February 1997, Crain Communications Inc.

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