Fort James Corp. altered TV ads for its Brawny paper towel, from DDB
Needham Worldwide, New York. The action came after ABC, CBS and NBC agreed with a Procter & Gamble Co. protest that the ads made an unsupported claim of general superiority over P&G's Bounty towels. The revised ads remove one direct reference to Bounty, though the networks permitted Fort James to keep other specific product comparisons, according to Dan Friedrich, VP-towel and napkin products at Fort James.
Copyright April 1999, Crain Communications Inc.