Pfizer to trim $200 mil media review to 10 shops
[new york] Pfizer will narrow the list of participants in its $200 million media review to 10 shops this week, according to executives familiar with the plan. Consultant Achenbaum Bogda & Associates had sent out requests for proposals to 40 media departments and independents. The list of shops making the cut is said not to include the biggest media operations. Neither Achenbaum nor Pfizer was available for comment at press time. Incumbents include TN Media, R.J. Palmer Inc. and Paragon Media, all New York, and Campbell Mithun Esty, Minneapolis.
FEMA looking for shop on $17 mil account
[washington] The Federal Emergency Management Agency is seeking a shop to handle advertising for its National Flood Insurance Program, with $17 million in spending. FEMA's Flood, Fire & Mitigation Division sent out requests for proposals Aug. 28 to more than 50 agencies, including Eisner & Associates, Baltimore; GSD&M, Austin, Texas; and New York agencies J. Walter Thompson USA, Bates USA, TBWA Chiat/Day and incumbent Bozell Worldwide. Responses are due Sept. 28.
Beindorff said to be talking to McDonald's
[oak brook, ill.] McDonald's Corp., seeking a successor to former Senior VP-Marketing Brad Ball, reportedly has made an offer to Michael Beindorff, exec VP-marketing and product management at Visa. Mr. Beindorff declined comment, as did John Costello at Sears, Roebuck & Co., also believed to have been contacted by McDonald's. McDonald's called the reports "speculative."
McCann wins $10 mil Texas tourism account
[austin, texas] The Texas Department of Commerce's Tourism Division hired McCann-Erickson Worldwide, Houston, to handle its Texas tourism campaign, replacing longtime incumbent GSD&M after a periodic review. Spending is $5 million to $10 million. The client was also looking for ideas in licensing and merchandising.
Hiram Walker opens Midori ad review
[southfield, mich.] Hiram Walker, a unit of Allied Domecq Spirits & Wines, is conducting a $2.5 million ad and promotional review for Midori liqueur, currently without an agency. Candidates are Steam Advertising, Ann Arbor, Mich.; Square One, Dallas; Lois/EJL, New York; and Flair Communications, Chicago. Chicago shops Lois/EJL and Vertical Marketing also are making a joint pitch.
York leaves CMPnet for online credit firm
[manhasset, n.y.] Mitchell York stepped down Sept. 4 as VP of CMP Media's CMPnet to become president of LendingTree, Charlotte, N.C., an online broker of mortgages, credit cards and other credit.
Ford readies ads for restyled Mustang
[dearborn, mich.] Advertising for the restyled Ford Mustang from Ford Motor Co.'s Ford Division will evoke the pony car's 35-year heritage while underscoring a 1999 horsepower boost, Automotive News reports today. The campaign uses the theme "Reborn to run" in an ad campaign to start Dec. 14. A new Mustang Cobra will follow in February, said Jim O'Connor, Ford Division president. J. Walter Thompson USA, Detroit, handles the ad effort.
Kraft kicks off expected corporate effort on Emmys
[northfield, ill.] Kraft Foods will break its long-awaited $50 million corporate campaign from J. Walter Thompson USA, Chicago, on NBC's Sept. 13 broadcast of the Emmy awards. The campaign uses documentary-style footage to explain how Kraft fits into consumers' everyday lives. The theme will be included in all Kraft communications, from in-store to direct mail and co-marketing (AA, June 15).
ABC lines up sponsors for college football championship series
[new york] ABC Sports has signed up a number of new advertisers to long-term deals for its College Bowl Championship Series, to be launched in January. Among them: Coors Brewing Co., National Car Rental System and Sears, Roebuck & Co. Sears' four-year deal is valued at $20 million. ABC is said to have sold 80% to 90% of its inventory.
Marketer of `morning after' pill to begin consumer advertising
[somerville, n.j.] Gynetics, marketer of the so-called "morning after" oral contraceptive approved last week by the Food & Drug Administration, said it intends to support its prescription Preven Emergency Contraceptive Kit with direct-to-consumer advertising. The product -- which works up to 72 hours after sex -- is already assigned to Nelson Communications, New York; spending was undisclosed.
David Wheldon, 42, president of BBDO Europe, London, has resigned from the agency. Jean-Michel Goudard, 58, president-international, BBDO Worldwide, Paris, will assume Mr. Wheldon's duties and function as chairman of BBDO Europe. . . . Brian Burch to senior VP-marketing at direct marketer Insight, Tempe, Ariz., from worldwide consumer brand manager, Hewlett-Packard Co., Palo Alto, Calif. Also, Dick Watts, Hewlett-Packard VP and general manager-computer sales and distribution group, is moving to president-CEO of ConvergeNet, San Jose. . . . Christine Hansen to exec VP-marketing, Lane Bryant division of the Limited, Columbus, Ohio, a new position, from VP.