Foster Farms in regional intro

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Foster Farms, Livingston, Calif., next week moves to introduce one of the first branded chickens in the Pacific Northwest with a multimillion-dollar TV campaign featuring its Foster Imposter characters. Ads, via Goodby, Silverstein & Partners, San Francisco, feature out-of-state, junk-food-eating, freezer-burned chickens trying to pretend they are fresh. Foster Farms opened a facility in Kelso, Wash., to provide chickens for Washington and Oregon markets. Spending on the campaign, which will include a promotion involving the Foster Imposters Roadshow (a truck with inflated imposter chickens), is the equivalent of $30 million in national advertising for six weeks, the company said.

Copyright August 1998, Crain Communications Inc.

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