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Placemats provide a new ad medium for Biscuitville, a 43-unit breakfast/lunch chain based in Burlington, N.C., to serve up its folksy ad identity. The mats, created by West & Vaughn, Durham, N.C., go into place this month, touting the company's history and the quality of ingredients used in the eateries, as well as its unique biscuit recipe. Copywriter: Francis George. Art
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