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Lexmark International launches during the World Series on Oct. 23 the first major global campaign for its Z Series printers. A commercial from Warwick Baker O'Neill, New York, uses a colorful collage of images to represent the imagination of the consumer. Celebrity photographer Herb Ritts shot and directed the commercial. The spot is part of a multimillion-dollar campaign tagged "Passion for printing ideas." Copywriters: Andy Mendelsohn, Karl Dunn. Art
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