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Published on .

Makeup category-killer Sephora launches an all-out assault on the U.S. with its first ad campaign. The upstart French cosmetics retailer breaks print and outdoor ads from DDB Worldwide, New York, in November magazines. The $20 million effort is pegged to the Oct. 14 opening of Sephora's flagship store on New York's Fifth Avenue and the launch of www.sephora.com, its e-commerce Web
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