×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOUND ART

Published on .

"When you're not informed, it shows," Hoover's Online warns in a print ad, and it "can freeze you dead in your tracks." GSD&M, Austin, Texas, created the campaign for the revamped Web site (www.hoovers.com) offering research to business people (see "Breaking News" on Page 44). Copywriter: Michael Buss. Art
In this article:
Most Popular