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International House of Pancakes mimics sensational TV newsmagazines and introduces several new characters in humorous spots that debuted last week (AA, Sept. 6). One commercial backing the Pancake Partners breakfast stars three syrups-blueberry, old-fashioned and butter pecan-in an "exclusive interview" on what they "really think." Kirshenbaum Bond & Partners, San Francisco, created the campaign, airing in more than 40 markets. Copywriter: Evan Fry. Art
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