×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOUND ART

Published on .

Ski marketer K2 strikes a chord with skiers in a new effort showing that the connection a skier has with the mountain is like the bond between mother and child -- literally. A fall campaign in skiing magazines features an all-American red, white and blue palette. Hammerquist & Halverson, Seattle, handles K2. Copywriter: Ian Cohen. Art director: Matt Peterson. Illustrators: Matt Peterson,
Most Popular
In this article: