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Published on .

Ski marketer K2 strikes a chord with skiers in a new effort showing that the connection a skier has with the mountain is like the bond between mother and child -- literally. A fall campaign in skiing magazines features an all-American red, white and blue palette. Hammerquist & Halverson, Seattle, handles K2. Copywriter: Ian Cohen. Art director: Matt Peterson. Illustrators: Matt Peterson,
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