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Published on .

Pete's on the prowl again fighting lawn invaders in the spring campaign for Ortho Weed-B-Gon. The animated character first appeared in 1994 for Scotts Co. and was gone by '96. Now he's back after New York agency Partners & Shevack/Wolf and J.J. Sedelmaier Productions, White Plains, N.Y., joined forces to give weed-fighting Pete a "sensitive everyman" personality. Copywriter: Debra
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