Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

The demanding game of developing successful Web sites is the inspiration for a direct mail effort by WebCriteria. The start-up is promoting its SiteProfile Report, which shows how a company's Web site stacks up against competitors. Web-Criteria sent out 1,500 copies of Clientland -- The Web Frustration Game! (complete with board, game pieces and die) to Web site developers. Elvis & Bonaparte, Portland, Ore., created the campaign.
Most Popular
In this article: