The demanding game of developing successful Web sites is the inspiration for a direct mail effort by WebCriteria. The start-up is promoting its SiteProfile Report, which shows how a company's Web site stacks up against competitors. Web-Criteria sent out 1,500 copies of Clientland -- The Web Frustration Game! (complete with board, game pieces and die) to Web site developers. Elvis & Bonaparte, Portland, Ore., created the campaign.